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        <title>LightPole Blog</title>
        <link>http://blog.lightpole.net/</link>
        <description>This is the LightPole blog, where you’ll find all the latest news, conversation, tips and tricks about our mobile discovery software for your phone.</description>
        <language>en</language>
        <copyright>Copyright 2008</copyright>
        <lastBuildDate>Tue, 14 Oct 2008 12:04:55 -0800</lastBuildDate>
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        <item>
            <title>Paper Magazine Launches Mobile Version of PaperMag&apos;s Tips For Today</title>
            <description><![CDATA[<p>
Leveraging LightPole's Movable Type geo-plugin GeoType, PAPERMAG, the online source for trendsetters in major cities around the world for 14 years, has launched a new Paper branded mobile application and  three new LightPole channels:
</p><p>
<a href="http://blog.lightpole.net/papermaglauncher.jpg" onclick="window.open('http://blog.lightpole.net/papermaglauncher.jpg','popup','width=240,height=320,scrollbars=no,resizable=yes,toolbar=no,directories=no,location=no,menubar=no,status=yes,left=0,top=0');return false"><img src="http://blog.lightpole.net/papermaglauncher-tm.jpg" height="160" width="120" border="1" hspace="4" vspace="4" alt="papermaglauncher" title="papermaglauncher" /></a> <a href="http://blog.lightpole.net/papermagmap.jpg" onclick="window.open('http://blog.lightpole.net/papermagmap.jpg','popup','width=240,height=320,scrollbars=no,resizable=yes,toolbar=no,directories=no,location=no,menubar=no,status=yes,left=0,top=0');return false"><img src="http://blog.lightpole.net/papermagmap-tm.jpg" height="160" width="120" border="1" hspace="4" vspace="4" alt="papermagmap" title="papermagmap" /></a>
</p><p>
<strong>Tips for Today:
<br /></strong>PAPERMAG sifts through thousands of events, handpicking the highlights in clubs, concerts, movies, readings, and everything else we love about New York City.
</p><p>
<strong>Bars:
<br /></strong>PAPERMAG's bar aficionados are there on the scene to review newly opened venues around New York City.
</p><p>
<strong>Restaurants:
<br /></strong>PAPERMAG sets the team loose to poke, prod and critique New York City's newest restaurants.
</p><p>
Go to PAPERMAG's website to sign up for the application and get <a href="http://www.papermag.com/" target="_new">PAPERMAG</a>'s updates and recommendations sent to your phone.
</p>]]></description>
            <link>http://blog.lightpole.net/2008/10/paper-magazine-launches-mobile.html</link>
            <guid>http://blog.lightpole.net/2008/10/paper-magazine-launches-mobile.html</guid>
            
                <category domain="http://www.sixapart.com/ns/types#category">Announcements</category>
            
                <category domain="http://www.sixapart.com/ns/types#category">New Channels</category>
            
            
            <pubDate>Tue, 14 Oct 2008 12:04:55 -0800</pubDate>
        </item>
        
        <item>
            <title>Updated: GeoType 1.6.8 Plugin for MovableType ReadMe</title>
            <description><![CDATA[<p>LightPole, Inc.<br/> 
  September 18, 2008
  <br/>
</p>
<p>This plugin has been updated to v1.6.8</p>
<p>This plugin allows you to associate locations with blog entries using Google Maps.
Each blog entry can have a location (latitude, longitude), and a map can be shown for the location.
Also, a map can be shown which displays all of the locations for the entire blog.
Locations can be found using addresses or by scrolling the map, so you do not need to find or lookup
the coordinates for your location like many other plugins force you to do.</p>
<p>The plugin also allows for these blog entries to be published to mobile devices using the LightPole Publishing System.</p>
<p>Download the plugin <a href="http://blog.lightpole.net/plugins/GeoType-1.6.8.zip">click here</a>.</p>]]></description>
            <link>http://blog.lightpole.net/2008/09/geotype-plugin-for-movabletype.html</link>
            <guid>http://blog.lightpole.net/2008/09/geotype-plugin-for-movabletype.html</guid>
            
                <category domain="http://www.sixapart.com/ns/types#category">Plugins</category>
            
            
                <category domain="http://www.sixapart.com/ns/types#tag">geotag</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">location</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">maps</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">mobile</category>
            
            <pubDate>Fri, 19 Sep 2008 00:00:00 -0800</pubDate>
        </item>
        
        <item>
            <title>Trulia Launches!</title>
            <description><![CDATA[<p>
This week our first 'private label' partner, <a href="http://www.trulia.com/mobile/phone/">Trulia</a>, launched their mobile initiative. This includes a version of our mobile client with Trulia branding. This is an exciting event for us since it is our first significant launch with a partner utilizing our client and content network to deploy what is effectively a dedicated application.
</p><p style="text-align:center;">
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</p><p>
Unlike our other public partners, who utilize our system in a more traditional content publishing manner, Trulia has actually delivered an interactive mobile application for the mobile real estate professional and consumer. As an application we can begin to take advantage of the interactive and messaging capabilities of the system that are part of the core underlying technology. A lot of design and development work really comes to play now, so it's a very rewarding week :)
</p>]]></description>
            <link>http://blog.lightpole.net/2008/08/trulia-launches.html</link>
            <guid>http://blog.lightpole.net/2008/08/trulia-launches.html</guid>
            
                <category domain="http://www.sixapart.com/ns/types#category">Announcements</category>
            
                <category domain="http://www.sixapart.com/ns/types#category">New Channels</category>
            
            
            <pubDate>Fri, 29 Aug 2008 15:20:17 -0800</pubDate>
        </item>
        
        <item>
            <title>Best-of-breed vs mobile application suites</title>
            <description><![CDATA[<div class="comment-content">
			<p>In response to Antony Brydon's Post: <a href="http://www.antonybrydon.com/2008/07/best-of-breed-v.html">Best-of-breed vs mobile application suites</a>:</p><p>I would never have thought to
compare our system to a portal. I don't like portals. They're closed
little worlds in which someone else decides what you can or cannot see.
This is exactly the opposite of what we are providing at LightPole. We
are building enabling technology that allows a much wider variety of
content and applications to be delivered to the mobile phone. You could
think about it as bringing web 2.0 to mobile (versus previous attempts
at bringing "the web" to the phone). Let me explain.</p></div> ]]></description>
            <link>http://blog.lightpole.net/2008/07/bestofbreed-vs-mobile-applicat.html</link>
            <guid>http://blog.lightpole.net/2008/07/bestofbreed-vs-mobile-applicat.html</guid>
            
                <category domain="http://www.sixapart.com/ns/types#category">View Point</category>
            
            
            <pubDate>Fri, 25 Jul 2008 17:11:00 -0800</pubDate>
        </item>
        
        <item>
            <title>LightPole Makes Official Foray into Real Estate Market</title>
            <description><![CDATA[<p><i>Provides location-aware mobile discovery solutions to Trulia and Brownstoner</i></p>

<p>San Francisco &#8212; July 22, 2008 &#8212; In conjunction with the Inman News Real Estate Connect Conference, LightPole, Inc., a mobile application service provider for content publishers, today announced a focus on the real estate vertical with Trulia and Brownstoner. These innovative partners are building solutions on the LightPole mobile platform to provide their customers with unprecedented access to a wealth of real-time real estate information, no matter where they are. By offering solutions that address the entire spectrum of the market, the LightPole system demonstrates the scale and capabilities needed for category leaders such as Trulia, while offering the economics necessary to support hyper-local &#8220;long tail&#8221; players like Brownstoner.</p>

]]></description>
            <link>http://blog.lightpole.net/2008/07/-for-immediate-release-6.html</link>
            <guid>http://blog.lightpole.net/2008/07/-for-immediate-release-6.html</guid>
            
                <category domain="http://www.sixapart.com/ns/types#category">Announcements</category>
            
                <category domain="http://www.sixapart.com/ns/types#category">Press</category>
            
            
            <pubDate>Tue, 22 Jul 2008 06:00:00 -0800</pubDate>
        </item>
        
        <item>
            <title>How Microsoft Can Succeed In Mobile</title>
            <description><![CDATA[<p>As seen in Forbes: <a href="http://www.forbes.com/technology/2008/06/02/google-microsoft-showdown-tech-enter-cx_ec_0602msftgoog_land.html">Ultimate Showdown: Microsoft Vs. Google</a> June 2, 2008<br /></p>
<p>
As a start-up focused on delivering services to the next generation mobile Internet devices, we are constantly amazed at the failure of Microsoft to repeat its Windows and Office success in the mobile world. And the problem is just that: Microsoft has a history of seeing all opportunities within the narrow definition of its existing world and past wins. Repeatedly they have seen new devices, for example, as simply "little PCs." This has led to a long litany of disappointments in handhelds that will repeat unless a new approach is realized.
</p>]]></description>
            <link>http://blog.lightpole.net/2008/06/how-microsoft-can-succeed-in-m.html</link>
            <guid>http://blog.lightpole.net/2008/06/how-microsoft-can-succeed-in-m.html</guid>
            
                <category domain="http://www.sixapart.com/ns/types#category">View Point</category>
            
            
                <category domain="http://www.sixapart.com/ns/types#tag">mobile</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">seach</category>
            
            <pubDate>Mon, 02 Jun 2008 17:00:24 -0800</pubDate>
        </item>
        
        <item>
            <title>LightPole Launches v1.2</title>
            <description><![CDATA[<p>
With the release of v1.2 of LightPole, you can now not only look for interesting information around were you are or where you want to be but participate in developing channels of content and contribute points of interest to content communities. We have also integrated LightPole with Yahoo! Fire Eagle.
</p><p>
So what is this all about?
</p>]]></description>
            <link>http://blog.lightpole.net/2008/05/lightpole-launches-v12.html</link>
            <guid>http://blog.lightpole.net/2008/05/lightpole-launches-v12.html</guid>
            
                <category domain="http://www.sixapart.com/ns/types#category">Releases</category>
            
            
            <pubDate>Wed, 14 May 2008 13:23:38 -0800</pubDate>
        </item>
        
        <item>
            <title>LightPole Announces Partnership with Six Apart, Launches Geo-Type Plug-In for Movable Type</title>
            <description><![CDATA[<p><i>Company adds well-known bloggers to content partner network</i></p>

<p>Burlingame, CA &#8212;  May 13, 2008 &#8212; In conjunction with O’Reilly’s Where 2.0 Conference, LightPole, Inc., a mobile application service provider focused on the &#8220;Long Tail&#8221; publishing market, today announced a partnership with Six Apart, the world’s leading blogging software and services company. LightPole, working with Six Apart Services, co-developed a plug-in, which allows Movable Type bloggers to geo-tag their entries, add and manage related points of interest (POIs) and publish feeds that can be used to create LightPole channels – seamlessly delivering content to their readers’ mobile phones. The Geo-Type Plug-In for Movable Type is available immediately from <a href="http://plugins.movabletype.org">plugins.movabletype.org</a>.</p>]]></description>
            <link>http://blog.lightpole.net/2008/05/lightpole-announces-partnershi.html</link>
            <guid>http://blog.lightpole.net/2008/05/lightpole-announces-partnershi.html</guid>
            
                <category domain="http://www.sixapart.com/ns/types#category">Announcements</category>
            
                <category domain="http://www.sixapart.com/ns/types#category">Press</category>
            
            
            <pubDate>Tue, 13 May 2008 06:00:00 -0800</pubDate>
        </item>
        
        <item>
            <title>LightPole Announces Integration with Yahoo! Fire Eagle Geo-location Platform</title>
            <description><![CDATA[<p><i>Mobile Posting and My Channels Features Among Other New LightPole Enhancements</i></p>

<p>San Francisco &#8212; April 23, 2008 &#8212; LightPole, Inc., a mobile application service provider focused on the &#8220;Long Tail&#8221; publishing market, today announced integration with Yahoo! Fire Eagle, a personal location service platform. LightPole also added the Mobile Posting and My Channels features to its flagship release - two new capabilities that provide users with a more interactive and content-rich experience from their mobile device, no matter where they are or what they&#8217;re doing. The latest enhancements can be trialed at <a href="http://beta.lightpole.net/">beta.lightpole.net</a>.</p>]]></description>
            <link>http://blog.lightpole.net/2008/04/lightpole-announces-integratio.html</link>
            <guid>http://blog.lightpole.net/2008/04/lightpole-announces-integratio.html</guid>
            
                <category domain="http://www.sixapart.com/ns/types#category">Announcements</category>
            
                <category domain="http://www.sixapart.com/ns/types#category">Press</category>
            
            
            <pubDate>Wed, 23 Apr 2008 06:00:00 -0800</pubDate>
        </item>
        
        <item>
            <title>Wikipedia for your Mobile Phone</title>
            <description><![CDATA[<p>LightPole has just launched the Geo-Wikipedia channel that presents over 1.2 Million geo-tagged Wikipedia entries for your mobile phone as a LightPole Geo-Browser channel.</p>]]></description>
            <link>http://blog.lightpole.net/2008/04/wikipedia-for-your-mobile-phon.html</link>
            <guid>http://blog.lightpole.net/2008/04/wikipedia-for-your-mobile-phon.html</guid>
            
                <category domain="http://www.sixapart.com/ns/types#category">Announcements</category>
            
                <category domain="http://www.sixapart.com/ns/types#category">New Channels</category>
            
            
            <pubDate>Mon, 21 Apr 2008 13:40:37 -0800</pubDate>
        </item>
        
        <item>
            <title>LightPole Debuts End-to-End Publishing System for Location-Aware Mobile Discovery</title>
            <description><![CDATA[<i> Company launches with support from Alloy Ventures and broad array of content partners </i></p>

<p>San Francisco &#8212; March 18, 2008 &#8212; LightPole, Inc., a mobile application service provider focused on the &#8220;Long Tail&#8221; publishing market, today announced availability of the LightPole Publishing System, a complete solution that enables publishers, bloggers and other content providers to distribute content to mobile devices, and engage those users in two-way communication. </p>]]></description>
            <link>http://blog.lightpole.net/2008/03/lightpole-debuts-endtoend-publ.html</link>
            <guid>http://blog.lightpole.net/2008/03/lightpole-debuts-endtoend-publ.html</guid>
            
                <category domain="http://www.sixapart.com/ns/types#category">Announcements</category>
            
                <category domain="http://www.sixapart.com/ns/types#category">Press</category>
            
            
            <pubDate>Tue, 18 Mar 2008 02:00:00 -0800</pubDate>
        </item>
        
        <item>
            <title>Announcing LightPole Version 1.1</title>
            <description><![CDATA[<p>
We are pleased to announce the availability of our second major release. This release includes many enhancements and fixes, primarily aimed at improving the usability and performance of the system in general, and in increasing the flexibility to support an increasingly diverse and interesting set of publishing partners.
</p><p>
A major enhancement in this release is our first international support. With 1.1 we now support European phone numbers and maps. Several of our existing channels currently have rich support across Europe already — try locating a good watering hole with MappyHour!
</p><p>
We have also made numerous improvements to our website. If you have not logged into your web account, please <a href="http://www.lightpole.net/">try it</a> and look at our other available channels. Simply use your phone and PIN as your login to see your personal LightPole pages (<a href="http://www.lightpole.net/user/forgot_pin">Click here</a> if you have forgotten your PIN).
</p><p>
<strong>Updating your application</strong>
</p><p>
If you have already updated your phone client, run the LightPole application and it should automatically inform you that an update is available and you if you would like to update the application. Follow the prompts and the LightPole application will guide you through the process.
</p>]]></description>
            <link>http://blog.lightpole.net/2008/01/announcing-lightpole-version-1.html</link>
            <guid>http://blog.lightpole.net/2008/01/announcing-lightpole-version-1.html</guid>
            
                <category domain="http://www.sixapart.com/ns/types#category">Announcements</category>
            
            
            <pubDate>Fri, 11 Jan 2008 09:02:07 -0800</pubDate>
        </item>
        
        <item>
            <title>LightPole is Live</title>
            <description><![CDATA[<p>
<a href="http://www.lightpole.net"><img src="http://www.avantgarde.com/press-blog/images/LightPoleScreen-2-tm.jpg" height="161" width="98" border="0" hspace="0" vspace="0" alt="LightPoleScreen" title="LightPoleScreen" /></a> <a href="http://www.lightpole.net"><img src="http://www.avantgarde.com/press-blog/images/LightPoleHomeScreen-2-tm.jpg" height="159" width="217" border="0" hspace="0" vspace="0" alt="LightPoleHomeScreen" title="LightPoleHomeScreen" /></a>
</p><p>
We have just launched our location aware Mobile Discovery publishing system and consumer focused mobile application. The LightPole service makes publishing geo-contextual content as easy as blogging. Through LightPole, publishers can reach mobile users, leveraging the publishing tools already in place. No advanced programming or heavy IT investments are required. Distribution can be supported by ads, subscriptions, transactions, or other models. Mobile phone users can select channels of geo-contextual content, post comments and annotations, and record their own Points of Interest.  
</p><p>
The LightPole service already supports hundreds of models of mobile phones, including Blackberry, Motorola, Nokia, and most phones from leading carries such as AT&#38;T, Sprint/Nextel and T-Mobile as well as the Blackberry on Verizon. LightPole continues to add support for new phones all the time.
</p><p>
Consumers can download the LightPole mobile browser from LightPole's content partners' sites: <a href="http://www.mappyhour.com">MappyHour</a> (a community driven site of over 43,000 Happy Hour spots around the world) or <a href="http://www.hotspotr.com">HotSpotr</a> (a community driven site with over 6000 entries showing which cafes have free WiFi ) or sign up for the private beta at <a href="http://www.lightpole.net">www.lightpole.net</a>.
</p><p>
We also published a Yelp! mobile channel which allows users to search and view Yelp! reviews with the LightPole mobile browser.</p>]]></description>
            <link>http://blog.lightpole.net/2007/10/lightpole-is-live-1.html</link>
            <guid>http://blog.lightpole.net/2007/10/lightpole-is-live-1.html</guid>
            
                <category domain="http://www.sixapart.com/ns/types#category">Announcements</category>
            
                <category domain="http://www.sixapart.com/ns/types#category">New Channels</category>
            
            
                <category domain="http://www.sixapart.com/ns/types#tag">channels</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">discovery</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">mobile</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">phone</category>
            
            <pubDate>Thu, 11 Oct 2007 14:55:31 -0800</pubDate>
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