Recently in New Channels Category
Leveraging LightPole's Movable Type geo-plugin GeoType, PAPERMAG, the online source for trendsetters in major cities around the world for 14 years, has launched a new Paper branded mobile application and three new LightPole channels:
Tips for Today:
PAPERMAG sifts through thousands of events, handpicking the highlights in clubs, concerts, movies, readings, and everything else we love about New York City.
Bars:
PAPERMAG's bar aficionados are there on the scene to review newly opened venues around New York City.
Restaurants:
PAPERMAG sets the team loose to poke, prod and critique New York City's newest restaurants.
Go to PAPERMAG's website to sign up for the application and get PAPERMAG's updates and recommendations sent to your phone.
This week our first 'private label' partner, Trulia, launched their mobile initiative. This includes a version of our mobile client with Trulia branding. This is an exciting event for us since it is our first significant launch with a partner utilizing our client and content network to deploy what is effectively a dedicated application.
Unlike our other public partners, who utilize our system in a more traditional content publishing manner, Trulia has actually delivered an interactive mobile application for the mobile real estate professional and consumer. As an application we can begin to take advantage of the interactive and messaging capabilities of the system that are part of the core underlying technology. A lot of design and development work really comes to play now, so it's a very rewarding week :)
LightPole has just launched the Geo-Wikipedia channel that presents over 1.2 Million geo-tagged Wikipedia entries for your mobile phone as a LightPole Geo-Browser channel.
We have just launched our location aware Mobile Discovery publishing system and consumer focused mobile application. The LightPole service makes publishing geo-contextual content as easy as blogging. Through LightPole, publishers can reach mobile users, leveraging the publishing tools already in place. No advanced programming or heavy IT investments are required. Distribution can be supported by ads, subscriptions, transactions, or other models. Mobile phone users can select channels of geo-contextual content, post comments and annotations, and record their own Points of Interest.
The LightPole service already supports hundreds of models of mobile phones, including Blackberry, Motorola, Nokia, and most phones from leading carries such as AT&T, Sprint/Nextel and T-Mobile as well as the Blackberry on Verizon. LightPole continues to add support for new phones all the time.
Consumers can download the LightPole mobile browser from LightPole's content partners' sites: MappyHour (a community driven site of over 43,000 Happy Hour spots around the world) or HotSpotr (a community driven site with over 6000 entries showing which cafes have free WiFi ) or sign up for the private beta at www.lightpole.net.
We also published a Yelp! mobile channel which allows users to search and view Yelp! reviews with the LightPole mobile browser.