Recently in Announcements Category

Leveraging LightPole's Movable Type geo-plugin GeoType, PAPERMAG, the online source for trendsetters in major cities around the world for 14 years, has launched a new Paper branded mobile application and three new LightPole channels:

Tips for Today:
PAPERMAG sifts through thousands of events, handpicking the highlights in clubs, concerts, movies, readings, and everything else we love about New York City.

Bars:
PAPERMAG's bar aficionados are there on the scene to review newly opened venues around New York City.

Restaurants:
PAPERMAG sets the team loose to poke, prod and critique New York City's newest restaurants.

Go to PAPERMAG's website to sign up for the application and get PAPERMAG's updates and recommendations sent to your phone.

This week our first 'private label' partner, Trulia, launched their mobile initiative. This includes a version of our mobile client with Trulia branding. This is an exciting event for us since it is our first significant launch with a partner utilizing our client and content network to deploy what is effectively a dedicated application.

Unlike our other public partners, who utilize our system in a more traditional content publishing manner, Trulia has actually delivered an interactive mobile application for the mobile real estate professional and consumer. As an application we can begin to take advantage of the interactive and messaging capabilities of the system that are part of the core underlying technology. A lot of design and development work really comes to play now, so it's a very rewarding week :)

Provides location-aware mobile discovery solutions to Trulia and Brownstoner

San Francisco — July 22, 2008 — In conjunction with the Inman News Real Estate Connect Conference, LightPole, Inc., a mobile application service provider for content publishers, today announced a focus on the real estate vertical with Trulia and Brownstoner. These innovative partners are building solutions on the LightPole mobile platform to provide their customers with unprecedented access to a wealth of real-time real estate information, no matter where they are. By offering solutions that address the entire spectrum of the market, the LightPole system demonstrates the scale and capabilities needed for category leaders such as Trulia, while offering the economics necessary to support hyper-local “long tail” players like Brownstoner.

Company adds well-known bloggers to content partner network

Burlingame, CA — May 13, 2008 — In conjunction with O’Reilly’s Where 2.0 Conference, LightPole, Inc., a mobile application service provider focused on the “Long Tail” publishing market, today announced a partnership with Six Apart, the world’s leading blogging software and services company. LightPole, working with Six Apart Services, co-developed a plug-in, which allows Movable Type bloggers to geo-tag their entries, add and manage related points of interest (POIs) and publish feeds that can be used to create LightPole channels – seamlessly delivering content to their readers’ mobile phones. The Geo-Type Plug-In for Movable Type is available immediately from plugins.movabletype.org.

Mobile Posting and My Channels Features Among Other New LightPole Enhancements

San Francisco — April 23, 2008 — LightPole, Inc., a mobile application service provider focused on the “Long Tail” publishing market, today announced integration with Yahoo! Fire Eagle, a personal location service platform. LightPole also added the Mobile Posting and My Channels features to its flagship release - two new capabilities that provide users with a more interactive and content-rich experience from their mobile device, no matter where they are or what they’re doing. The latest enhancements can be trialed at beta.lightpole.net.

LightPole has just launched the Geo-Wikipedia channel that presents over 1.2 Million geo-tagged Wikipedia entries for your mobile phone as a LightPole Geo-Browser channel.

San Francisco — March 18, 2008 — LightPole, Inc., a mobile application service provider focused on the “Long Tail” publishing market, today announced availability of the LightPole Publishing System, a complete solution that enables publishers, bloggers and other content providers to distribute content to mobile devices, and engage those users in two-way communication.

We are pleased to announce the availability of our second major release. This release includes many enhancements and fixes, primarily aimed at improving the usability and performance of the system in general, and in increasing the flexibility to support an increasingly diverse and interesting set of publishing partners.

A major enhancement in this release is our first international support. With 1.1 we now support European phone numbers and maps. Several of our existing channels currently have rich support across Europe already — try locating a good watering hole with MappyHour!

We have also made numerous improvements to our website. If you have not logged into your web account, please try it and look at our other available channels. Simply use your phone and PIN as your login to see your personal LightPole pages (Click here if you have forgotten your PIN).

Updating your application

If you have already updated your phone client, run the LightPole application and it should automatically inform you that an update is available and you if you would like to update the application. Follow the prompts and the LightPole application will guide you through the process.

We have just launched our location aware Mobile Discovery publishing system and consumer focused mobile application. The LightPole service makes publishing geo-contextual content as easy as blogging. Through LightPole, publishers can reach mobile users, leveraging the publishing tools already in place. No advanced programming or heavy IT investments are required. Distribution can be supported by ads, subscriptions, transactions, or other models. Mobile phone users can select channels of geo-contextual content, post comments and annotations, and record their own Points of Interest.

The LightPole service already supports hundreds of models of mobile phones, including Blackberry, Motorola, Nokia, and most phones from leading carries such as AT&T, Sprint/Nextel and T-Mobile as well as the Blackberry on Verizon. LightPole continues to add support for new phones all the time.

Consumers can download the LightPole mobile browser from LightPole's content partners' sites: MappyHour (a community driven site of over 43,000 Happy Hour spots around the world) or HotSpotr (a community driven site with over 6000 entries showing which cafes have free WiFi ) or sign up for the private beta at www.lightpole.net.

We also published a Yelp! mobile channel which allows users to search and view Yelp! reviews with the LightPole mobile browser.