Trulia Launches!

This week our first 'private label' partner, Trulia, launched their mobile initiative. This includes a version of our mobile client with Trulia branding. This is an exciting event for us since it is our first significant launch with a partner utilizing our client and content network to deploy what is effectively a dedicated application.

Unlike our other public partners, who utilize our system in a more traditional content publishing manner, Trulia has actually delivered an interactive mobile application for the mobile real estate professional and consumer. As an application we can begin to take advantage of the interactive and messaging capabilities of the system that are part of the core underlying technology. A lot of design and development work really comes to play now, so it's a very rewarding week :)